As the lead UX designer at Duda, I defined and designed Duda's responsive DIY website builder to enable small business owners to build their own online responsive identity with powerful editor that designs for all devices. Did I mention this was 2012?
An editor that does 80% of the work for you and leaves you with 20% just for fun.
Duda was initially called DudaMobile, and the core product was a website convertor that took regular desktop website, scraped them and auto created a new mobile website. The new product we were building was all about emphasizing the idea that as you build your desktop website from scratch, a mobile and tablet version of this website are being build simultaneously.
A side bar, a right click, the usual, you can do it!
Our principles were to only make things small business owners can use regardless of their savviness. Duda's platform was build for lawyers, restaurant owners, plumbers and truck drivers...They never build a website before, but they did use Microsoft's office suite.
More startup stuff
With limited startup resources, I was the solo designer at the company, had to jump on all things "design". That means printing orange t-shirts, building landing pages, banners, design car stickers, beer labels, tattoos, take photos of folks in the office to have as my website models. Some of it was successful :)
